When we started building Shilo, we had one simple belief:

Conversations are everything.

Every relationship, every transaction, every breakthrough—it all starts with words. And words deserve to be understood.

Over the past year, Shilo has listened, really listened, to 13 years worth of talk time. That’s thirteen years of human hopes, hesitations, and “just checking ins.” We took every lesson buried in that mountain of conversation and taught Shilo to see what great communication really looks like.

Today, we’re proud to release Shilo 3.0 — a smarter, sharper, more intuitive version of the AI coach that already powers the best real estate teams in the country.

This update isn’t about new buttons or fancy menus.

It’s about impact.

You’ll feel it in every call review.

You’ll notice it when your coaching feedback starts sounding like it was written just for you, because it was.

Shilo now personalizes its coaching not only around your strengths as an agent, but also around your clients’ motivations, fears, and emotional tone. It understands when someone’s anxious about buying their first home and helps you speak to that with empathy and confidence.

This isn’t guesswork anymore. It’s data-backed certainty.

And when Shilo knows, you know.

Inside every conversation, there’s potential energy—one perfectly timed question, one defined next step, one clear commitment.

Shilo 3.0 helps you find those moments.

No more “I think I did well.”

Now it’s: “I know exactly what to do next.”

We didn’t stop at analyzing real calls.

Now you can roleplay the same conversation with Shilo—tone, objections, emotions and all—and see whether you’ve nailed the five-star performance.

It’s like practicing with a personal sales coach who never sleeps, never judges, and knows your exact playbook.

For the first time, Shilo coaches you on how you say things—not just what you say.

It now understands tone, pacing, and emotional resonance. You’ll see feedback like:

“Anchor positive emotion before transitioning.”

“Use assumptive language to build commitment.”

Because the best agents don’t just talk. They connect.

Real estate is a human business. Every call is a chance to move someone closer to trust, to clarity, to action.

Shilo 3.0 exists to make sure your hard work pays off—because now, when you put in the activity, you can be confident the outcome will follow.

That’s what this release is all about:

less guessing, more growing.

We built Shilo 3.0 from your conversations—your hustle, your heart, your hard-earned experience.

Now it’s your turn to feel what’s possible when every conversation becomes a catalyst for success.

Welcome to Shilo 3.0. The future of real estate conversations starts here.